| About
Us
The Water Association of Kern County was organized in 1955 to keep the
public well informed on activities in the field of water problems and
on the continuing need for water as the basis of full development of
Kern County and California.
Since that time, the Association has carried forward a continuing program
of public education-playing a major role in maintaining and expanding
public awareness of water problems and the solutions proposed to solve
them.
The mission of the Water Association of Kern County is to provide up-to-date
and understandable information regarding all aspects of water, from
its development, use, and availability. We all depend on water for health,
recreation, power generation, and irrigation for our many agricultural
crops. It is important to understand how we get water, manage it, bank
it, and conserve it.
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In
The News - November, 2008
Branding
Landscapes
By Judy Colvin and Julie Saare-Edmonds, DWR
Newspaper headlines capture the reality of water shortages in California on a daily basis nowadays. This year people are being asked to save water and water agencies are updating their drought contingency plans and rejuvenating water conservation programs. Newer and catchier water conservation slogans are being aired on the radio to encourage residents to use less water indoors and outdoors. One way water suppliers get the word out is an effective marketing tool called branding. A brand should be easy to remember, easy to recognize and translate well into various languages and demographics. Brands should also convey the benefits and value of the program featured.
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